IKEA AR Store Navigation
An AR store experience for IKEA — using persistent, shared digital content to guide shoppers spatially through the physical retail space.
Overview
Jido is bringing in the next wave of AR, where digital content can have a shared and persistent life in the real world. With Jido, IKEA wanted to explore how we could bridge the physical and digital retail environments — with the goal of enhancing the digital customer experience inside the physical store.
My Role
I communicated daily with the IKEA design team to help build a brand-new AR experience for their stores. My work primarily revolved around the user experience for the app: I built the UI elements in Xcode as well as the back-end code that controlled the UX throughout the app.
I collaborated on design ideas with the Malmö, Sweden team, where we explored novel ways of directing users spatially in the retail environment. Jido's unique approach to localization and space awareness allowed for an intuitive and engaging user experience.
The final demo was deployed in IKEA stores across five different countries.
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